Real-estate multi-channel lead router

The challenge

Six different channels, six inboxes, and depending on where a lead came from you might reply in four minutes or three days. Agents were racing each other for the hot ones, and roughly a fifth of the pipeline was duplicates nobody noticed.

Solution design

We routed every source through one webhook. Qualification runs the same ICP check on all of them, so nothing gets special treatment. Leads go out round-robin with a 15-minute claim window, and anything that matches an existing phone or email gets merged before an agent ever sees it.

Architecture

flowchart LR
  A[Facebook Leads] & B[Zillow] & C[WhatsApp] & D[Website] --> E[Unified Webhook]
  E --> F[Dedupe]
  F --> G[AI Qualify]
  G --> H[Round-Robin Allocator]
  H --> I[Agent + 15m Claim]
  I --> J[HubSpot]

Workflow screenshots